Monthly Membership
ASHES ACADEMY
Group coaching and accountability for yoga entrepreneurs

Get the business course, community and coaching

for only $47 per month!

Stay accountable to growing your online yoga business,
without all the confusion and overwhelm

This Yoga Business from Home monthly membership, also known as Ashes Academy, includes a private community, weekly coaching calls, co-working sessions, a base online business curriculum to get your started and keep you accountable to growing your online yoga teaching business.


You'll get just what you need to get started and to continue growing your own successful home-based yoga business.

 

The core curriculum includes the framework for building a solid foundation in your online yoga business (after YTT), whether you’re doing it online, in person, or both. 


Inside, you’ll find guides and tutorials to help you on your path to confident yoga teacher and business owner. Along with this core curriculum, you’ll be included inside our private community for guidance and coaching to help you save time and in turn, make you more money.

When you join, you'll have access to:

1. Online Yoga Business core curriculum – An online course including 7 modules that work through the ASHES system for online business building AND Email List Building Basics.

2. Community and Coaching – weekly on-going Q&A calls on Zoom, co-working sessions, private group, check-ins, and access to past Q&A calls and trainings.

3. The Extras – A 30 minute one-on-one welcome call, access to bonus workshops, behind-the-scenes, unlimited content reviews, and members only highly discounted 1:1 calls.

I graduated from my YTT, but left feeling overwhelmed and lost. I felt like I didn’t learn anything and definitely didn’t feel confident enough to teach. I have been teaching family members, but that’s about it. I started to feel like I hit a wall because I didn’t know where I could learn more from, especially since I am not making an income, I cant take all these expensive trainings. But then I found Ashley, and I took your course! Now I truly feel the passion to teach again and ready to move forward.

Danielle M.
Yoga Teacher
Yes, you can make a living as a yoga teacher.

Better yet, you can build a profitable yoga business that you love from HOME or anywhere in the world. 


 (Hint: That’s exactly what I help you do inside the Yoga Business from Home online course inside the membership.) 


 Enrolling in this membership is an accessible option for those who want to get inside our accountability membership that includes group coaching to those who are ready to go beyond YTT and make an impact and income by building your online yoga business foundation.

Who is a good fit for this monthly membership?
This membership is ideal for three types of people.

1. Experienced Yoga Teachers who are looking to add an online yoga component to their business with simple systems and a better understand the equipment and technology needed to do so.


 2. New Yoga Teachers who are serious about wanting to teach online yoga as their primary career, but feel underprepared and overwhelmed. 


 3. Yoga Teacher Trainees who are working towards their YTT certification and need extra support to eventually graduate feeling confident and successful without undervaluing their services.


So, whether you’re an experienced yoga teacher or about to graduate YTT, you’ll benefit from joining this community.


Essentially, if you’re committed to success as a yoga teacher and want community and accountability while growing your yoga business, this membership is for you.

I have always thought that I would do some sort of online yoga offering and I wasn’t sure how to begin. Ashley’s course has helped me discover my online niche, gain clarity and begin to develop my yoga business. The biggest shift for me was learning about digital course creation. She offers incredible value, continuous mentorship, tech help and so much more all at an affordable price point. It’s the best business development program that I have ever taken.

Tonya Y.
Yoga Teacher
Who is Ashley?

If you’ve read this far and you don’t know me, hi! I’m Ashley. 


I’m a yoga teacher, YTT lead trainer, studio owner, online course creator, entrepreneur, and media communications expert. 


 I graduated from my first YTT in 2013, immediately quit my full-time job and set out to be a full-time yoga teacher. I can’t say the path has been easy, but I’ve learned a thing or two (or 500 things) that would have seriously helped me in the process. 


 Using what I’ve learned after years of trial and error in the yoga industry, I’ve packaged up all the tips, tricks and short-cuts into an all-encompassing academy and coaching programs. That’s exactly what my business & marketing courses are all about.

Timeline of events:

2011 – Student athlete, graduated with a degree in Graphic Communications. 


 2012 – Working full-time as a graphic designer, I started teaching group fitness classes on the side. I also joined an online fitness coaching business & community. This is the year I dove DEEP into personal and professional development. 


 2013 – Attended 200 hr YTT in Dallas TX and learned to teach power vinyasa yoga. Quit my full-time graphic design job to pursue yoga teaching. This is the year my dad passed away and I realized life is too short to not do what you love. 


 2015 – Started practicing Ashtanga yoga and attended first of many live Budokon Yoga trainings. 


 2016 – Started my online yoga business, investing in business coaching to streamline my growth. 


 2017 – Co-led my first 200 hr YTT in Fargo, ND. 


 2018 – Moved across the country to Washington state, and became a mom. With this life change, I had to start completely over. I also co-led my second 200 hr YTT in Wisconsin when I was 5 months pregnant. 


 2019 – Purchased a local yoga studio. Led 3rd 200 hr YTT (sold out) on my own. 


 2020 – Led my 4th YTT (sold out), finished up in June. Studio temporarily shuts down. Moved all classes and offerings online within 24 hours. The year of Virtual Yoga Teaching! 


 2021 – Turned my energy and efforts towards online courses, workshops and this membership. Made the tough decision to let go of my physical yoga studio. Continued developing relationships and building community online. Decided to close my studio at the end of the year and go 100% virtual with my business. 


 2023 – I run a thriving online-based yoga and coaching business with my little ones at my feet. Life is good!

I have been so impressed with Ashley’s business course and the level of support and attention that Ashley gives to all members. There are so many things that I have learned from her that I didn’t even know I needed to know.

Sandi
Yoga Teacher
“How does this online membership work?”

STEP 1: Once you sign up, you’ll get an email with your confirmation to access the membership and course portal on the Teachable platform. Inside, you’ll see Yoga Business from Home and Email List Building Basics inside your Teachable dashboard.

 

STEP 2: From that initial email, you’ll see more info on our weekly live small group coaching calls that will be held on Zoom.

 

STEP 3: You’ll also be invited to our private community group for accountability, community and additional support. 

 

STEP 4: Last, in that same confirmation email, you’ll get the link to sign up for your complimentary welcome call at anytime. 


STEP 5: Dive into the course content, introduce yourself in our group, and show up!


 It starts with step 1 – enrolling today!

What's Included in the membership core content?

Each module in the foundational Yoga Business from Home course walks you through one of the steps in the ASHES method for business growth. You’ll get video lessons, templates, examples and tutorials to help you get to the business of your dreams, step-by-step. This is a self-paced course – the lessons are not offered in real time, so every student in may be in a different stage.

The membership portion includes weekly group coaching calls on Zoom, a private FB community, accountability check-ins, behind-the-scenes updates, and additional trainings from myself and guest instructors. It’s the on-going real-time accountability along with access to me, Ashley, as your virtual yoga business coach.

Yoga Business from Home
Course Content
Module 1: Audience Clarity

The first step to growing your yoga business is getting clear on who you serve and the problem your business solves. In this module, you’ll learn how to define your niche in several different ways. You’ll come up with a powerful transformation statement and start filling in your yoga business plan.


Module 2: Business Foundations

Before we get to the fun part of creating and selling offerings, we have to understand how business works from the legal and professional side. You’ll learn about insurance, waivers, forming an LLC, expense tracking and more. This is the general guide to start your business foundation.


Module 3: Website Building & Offerings

You’ll learn what you need to set up for people to actually sign up for your offerings. Includes information on creating a simple website to set up your scheduling & booking software so that your clients can easily book your services. You’ll choose a few simple offerings to sell so that you can start sharing right away. You’ll understand how small offerings can and will lead to your bigger offers as you start to grow.


Recommended course (not included) Wellness Website in a Week 7 Phase online course


Module 4: Marketing & Social Media

In this module, you’ll learn the difference between timely and evergreen marketing channels and will be provided templates and post ideas to get you started. But social media isn’t the only way you can advertise your business. There are many ways to be creative on and offline.

Recommended course (not included): YouTube for Yoga Teachers 8 module online course!


Module 5: Email List Building
Learn the basics of creating an email incentive to encourage people to sign up for your email list. You’ll sign up for an email management software and then set up your list builder. Templates and examples are included.

Recommended course (included): Email List Building Basics online course

Module 6: Elevate your Offerings
You’re ready to do something bigger than a single yoga class. Maybe it’s a 6-part workshop series. Maybe it’s a 12 week course. Maybe it’s a half day retreat. Maybe you are ready to set up your regular classes as an auto-pay membership that gives your students more. In this module, you’ll learn how to elevate your client’s experience through offering something that provides and even bigger transformation.

Recommended course (not included): Create an Online Yoga Course 5 part course

Module 7: Promotional Marketing Plans
It’s not enough to create an offering. You have to market and sell it. In this module, you’ll discover a variety of ways that you can launch your offers, even before you have everything created. You can pick and choose the methods that you feel most comfortable with, however, I encourage you to get out of your comfort zone and try a few methods that you wouldn’t ordinarily choose (sales calls, anyone?). Whether you have no audience, or some audience, you’ll find a way to get your first few students enrolling in your programs.

Module 8: Scaling your Business
We all have a limit to how much yoga we can teach. One of our goals in creating an online segment to our business is to create time freedom. Passive income isn’t entirely passive, as it takes work to set up – but once it’s complete, you can literally make money while you sleep. In this lesson, we’ll talk about setting up on-demand offers, signing up as an affiliate with companies you connect with, and other methods to grow your business beyond trading time for dollars.

What's the Investment?

Ashes Academy Yoga Business Membership


$47 per month

Access to core content, group and weekly coaching. 

No commitment. Cancel anytime.


Note: If you already have a Teachable account with other courses please use the same email address associated with your current account.

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Ashes Academy Monthly Membership$47

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Frequently Asked Questions:
  • What do I get when I join?
    As soon as you join, you’ll get immediate access to the online business course hosted on the Teachable platform, the schedule for coaching calls, the Zoom link for our live calls, access to the FB group, the link to book your 1:1 call anytime… and an imaginary gold star!
  • What if I can't join the live calls?
    The times and days of the live Zoom sessions are scheduled in advance, but are subject to change. Whether it’s timezone or scheduling issues, if you cannot join live, no worries! The coaching session is streamed to our FB group and is available immediately after to watch the replay. You can ask questions in our private group or through email.
  • Can I enroll in the course only? Or can I attend the live sessions only?
    The course and coaching support go together. The core curriculum ensures we have something to reference when we do group coaching or 1:1 calls. You will have access to the course content and calls as long as you remain and active paying member. Replays of the live sessions will also be available for you to watch at any time.
  • What apps will I need?
    You’ll need a free Zoom account for the live sessions and Teachable for the membership portal. Anyone can login and access Teachable through a web browser. Teachable app is only available on iOS. Materials are downloadable.
  • What happens when I cancel the monthly payments?
    If you cancel on the monthly membership plan, you will lose access to the course content, private group and coaching calls. Canceling is easy. Instructions are given in the course content.
  • I've already purchased YouTube for Yoga Teachers or Wellness Website in a Week. Do you offer a discount?
    The $47 membership option does not include any of my additional in-depth support courses such as Wellness Website in a Week or YouTube for Yoga Teachers. Additional course recommendations are referenced throughout the business course content. You are welcome to purchase them separately for lifetime access or upgrade your membership. To upgrade, contact ashesyoga@gmail.com.
  • Is there a refund policy?
    If you are unhappy with the membership, you may cancel any time. No refunds will be given on previous month's payments. Contact ashesyoga@gmail.com with questions.
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