Get more students.



- Understand the basics of email marketing
- Develop the idea and outline of what to offer as a lead magnet
- Create your own lead magnet with confidence
- Connect your lead magnet to an email service provider
- Create opt-in pages and forms
- Promote on social media and through collaborative efforts to grow your list
BONUS: Beyond list building lessons include:
- Newsletter template
- 6 types of emails to send
- Welcome sequence example
- Launch sequence example
By the end of this course, you’ll have a complete understanding on how to get more people to join your email list.
- Unsure of where to start with email list building
- Overwhelmed by all of the options
- Stuck and frustrated from lack of direction
- Confident in growing your list
- Excited and eager to help your new leads
- Ready and focused on your next steps

Ashley Hagen is an online yoga teacher and business coach who helps other yoga teachers transform into confident online entrepreneurs. Ashley went from teaching 15+ yoga classes per week and owning a local studio to running a thriving yoga business 100% online. With a background in marketing & graphic design, she now combines her skills with her passion in order to help yoga teachers navigate the world of online yoga teaching, course creation and business building. Along with her yoga teacher coaching programs, Ashley leads a 6am Zoom yoga class every weekday to an audience all over the world.

Her video, 10 Steps to Sequencing a Yoga Class, has over 100,000 views on YouTube and receives comments like:
"I feel like you taught me more than my 200 hour TT and the 500 HR TT I am currently in, when it comes to sequencing."
"You just gave us a perfect skeleton for a yoga class – this is so helpful. My yoga teacher training should have including a simple explanation like this."
"Thank you. This was really helpful! And gave me more confidence about teaching my first class in a couple of days!"
Plus, 4 recent coaching call replays are uploaded within the course content.
Sign up for an email service provider and understand why and how to create an email opt-in form or landing page.
Phase 2 – CREATE
Choose a lead magnet style and topic, then write an outline. From there, create a digital lead magnet and learn to easily design in Canva.
Phase 3 – CONNECT
Connect your lead magnet to an email service provider and prepare to send out to the world.
Phase 4 – PROMOTE
Write call-to-action phrases and understand social media marketing & collaborative marketing to build your email list.
Phase 5 – Beyond List Building
Learn some basic next steps in email marketing, such as: writing a newsletter, welcome sequence, and launch sequence.

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- What if I’m not tech savvy?Great! You don't need to be. We've got all of the tech tutorials and templates to make this easy for you. Also, don't worry about what tech you do or don't need for this. We walk through all of that and give you free, simple options for everything!
- When does the course start?The course starts now and never ends! It is a completely self-paced online course - you decide when you start and when you finish. We completed a 4-part live coaching series December 8-15, 2023. Replays are available within the course content.
- How long do I have access to the course?How does lifetime access sound? After enrolling, you have unlimited access to this course for as long as you like - across any and all devices you own.
- Is this only for online yoga teachers?Nope! This course can help anyone with email list building in whatever industry you choose. I just tend to use examples relevant to yoga teachers.
- What’s the refund policy?Due to the digital nature of this course – and the fact that you could consume it in just a few, short hours – we do not offer refunds.
- Who do I contact with questions?If you have a technical question regarding the course, email ashley@ashesyoga.com and I'll help you out.
- Is a community group or or additional support included with this course?To keep your investment affordable, this course itself does not include additional support or coaching. Additional support and coaching from Ashley is offered in Ashes Academy membership. Join the waitlist at http://ashesyoga.com/membership
- Does this count for continuing education hours/credits?I am a registered Yoga Alliance Continuing Education Provider. This course counts towards 5 hours of CE's through Yoga Alliance. You will be issued a certificate upon completion of the lessons inside the course.
- How do I join?Great question! Click the button above to join today.